Get in touch


MEET THE VENUE
Alexander Stadium
Alexander Stadium
Recommend Supplier
Up To 18,000 Guests
@
Birmingham
England
United Kingdom


MEET THE VENUE
Alexander Stadium
Recommend Supplier
Up To 18,000 Guests
@
Birmingham
England
United Kingdom
Overview
The Gist
Alexander Stadium
Alexander Stadium
Overview
Overview
Alexander Stadium, the largest athletics stadium in the UK, holds a permanent capacity of 18,000. Lexa’s approach reflects a genuine recommended partnership at this venue.
Walsall Road, Perry Barr, Birmingham, B42 2LR
Walsall Road, Perry Barr, Birmingham, B42 2LR
./ Trusted by leading organisations, agencies & venues
INTRODUCTION
About
About
Alexander Stadium
Alexander Stadium
Redeveloped for £72 million ahead of the Birmingham 2022 Commonwealth Games, Alexander Stadium is the largest athletics stadium in the United Kingdom, with a permanent capacity of 18,000, expandable to 30,000 for major events. Now the home and headquarters of UK Athletics, the stadium hosted both the Commonwealth Games opening and closing ceremonies and continues to stage the British Championships and Müller Diamond League.
As a recommended AV partner at Alexander Stadium, Lexa’s approach would work with the venue’s genuine championship-level infrastructure, building sound, lighting and staging suited to corporate hospitality, conferences and large-scale events.
What We Deliver
Production Services
Production Services
@ Alexander Stadium
@ Alexander Stadium

With big screens already installed as part of the stadium’s redevelopment, Lexa’s approach would extend that existing infrastructure for corporate and community events.
Screens and Presentation Technology

With modern seating and sightlines already built for major championships, lighting design would work within that recently redeveloped infrastructure.
Lighting Design for a Redeveloped Stadium

Staging built for Alexander Stadium would suit ceremonies and large-scale events drawing on genuine championship-level audiences.
Staging for Ceremonies and Large-Scale Events

Lexa’s hybrid streaming approach would connect Alexander Stadium’s events to a wider audience.
Hybrid and Live Streaming Capability

Coordinating production at a stadium built for international athletics calls for a team experienced in genuine large-scale delivery.
Production Management at Championship Scale

Why Work With Lexa AtAlexander Stadium?
CORPORATE EVENT SPECIALISTS
Unlike many production companies, our focus is firmly on corporate events. This gives us a deep understanding of the expectations, challenges and requirements associated with business-critical conferences.
TECHNICAL EXPERTISE
Our experienced team combines technical knowledge with practical event experience, ensuring every element of the production supports the wider event objectives.
CREATIVE EVENT DESIGN
Through thoughtful event design, stage concepts and technical planning, we help transform ideas into engaging conference experiences.
VENUE KNOWLEDGE
Having worked across leading venues throughout the UK, we understand how to maximise the potential of each space while avoiding common technical and logistical challenges.
RELIABLE DELIVERY
Conferences often involve senior stakeholders, keynote speakers and significant investment. Our planning, preparation and attention to detail help ensure events run smoothly from beginning to end.
What We can Deliver
Suitable Event Types
Suitable Event Types
for Alexander Stadium
for Alexander Stadium
Spaces
Featured Spaces
Featured Spaces
@ Alexander Stadium
@ Alexander Stadium

Boasting front and track-facing views, the Main Function Room provides a spacious setting for conferences and events for up to 450 delegates.
Main Function Room

Set against capacity for up to 12 guests, the Meeting Room provides a focused setting for formal discussions.
Meeting Room

Framed by a flexible layout, the Annex provides a versatile setting for meetings, hospitality and private hire.
The Annex

Defined by six boxes overlooking the track, the VIP Boxes provide an exclusive setting for corporate hospitality and meetings.
VIP Boxes
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Other
Other
Birmingham Venues
Birmingham Venues
In addition to Alexander Stadium, Lexa delivers event production services across many of Birmingham’s most prestigious hotels, conference venues and unique event spaces.
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Word on the Street
Say What?
Client TestimonialS
Successful events are built on strong partnerships. Hear directly from the clients we've worked with, on the collaborative approach, technical expertise and attention to detail behind every one.

Artisan Productions made our company's 50th anniversary event run seamlessly from start to finish. From the very first enquiry, Devon Bennett was attentive, creative, and full of ideas that truly wowed our employees. The set looked fantastic, and nothing was ever too much trouble for Devon and his team. Artisan supplied the staging, lighting, screens, and sound system, all of which worked perfectly for our event. On the night, there was even an unexpected change in the order of awards that I wasn't aware of as the organiser. Impressively, they picked up on it instantly and ensured the correct sting music was played, saving the moment and keeping everything flawless. The professionalism, flexibility, and attention to detail shown by Devon and the Artisan Productions team were outstanding. I would highly recommend them to anyone planning an event and will certainly be using their services again in the future.
READ MORE
Nigel Ballard
|
CEO
@
Wyvern Cargo

I just wanted to day thanks again for yesterday, it looked great, the team were lovely and Piers was very happy!
READ MORE
Piers Brown
|
CEO
@
International Hospitality Media

Yes it was a fantastic night – thanks so much to you and the wider team for pulling it off! Everyone had a fab time and I’ve only had positive feedback.
READ MORE
Victoria Naylor
|
Event Manager
@
Kellogg's

A huge thank you to Paul and his team for the fantastic job on the stage, lighting, and sound for the Bryan Brothers event at the Riverside Room. Everything was executed seamlessly and looked absolutely stunning, from the clean stage setup to the lighting transitions and crisp audio throughout the evening. Their professionalism, attention to detail, and calm execution behind the scenes truly elevated the experience for both the audience and the talent. It was a pleasure working with you, and we're grateful for how smoothly everything ran. Looking forward to many more successful collaborations ahead!
READ MORE
Shivi Mishra
|
Event Director
@
YPO Global

Absolutely incredible event AV company.
Artisan created the stage, lighting and sound for our business event and it was just awesome.
The creation, set-up and running of the event was next level and made us look feel and sound work class!
The event is a big marketing piece for us so we led to look slick and have everything working perfectly. And it did.
The stage and lighting were some of the best I’ve spoken on and it was ours!
So grateful for the team who came fresh (sorta) from a huge week included Tussauds and Make Hotel in London.
Professional. High quality. On time. Brilliant .READ MORE
Todd Graham
|
CEO
@
Spaghetti Agency

Thanks for checking in and for all the support from start to finish with this event, you and your team made this experience effortless for us!
Steve (caricature) and DJ Ning were excellent as well – a huge thank you!
We will be in touch when we get the brief for next year 😃
READ MORE
Jenni Ginn
|
Event Manager
@
Esri UK

Lexa were professional from start to finish. As soon as I asked for a quote, which was very competitive compared to other companies, they were always on hand to answer any questions I had promptly. On the day of my event, they provided a seamless service and worked efficiently with the venue. I will definitely use them again.
READ MORE
Ruth King
|
Marketing Manager
@
Mash Media
Word on the Street
Say What?
Client TestimonialS
Successful events are built on strong partnerships. Hear directly from the clients we've worked with, on the collaborative approach, technical expertise and attention to detail behind every one.

Artisan Productions made our company's 50th anniversary event run seamlessly from start to finish. From the very first enquiry, Devon Bennett was attentive, creative, and full of ideas that truly wowed our employees. The set looked fantastic, and nothing was ever too much trouble for Devon and his team. Artisan supplied the staging, lighting, screens, and sound system, all of which worked perfectly for our event. On the night, there was even an unexpected change in the order of awards that I wasn't aware of as the organiser. Impressively, they picked up on it instantly and ensured the correct sting music was played, saving the moment and keeping everything flawless. The professionalism, flexibility, and attention to detail shown by Devon and the Artisan Productions team were outstanding. I would highly recommend them to anyone planning an event and will certainly be using their services again in the future.
READ MORE
Nigel Ballard
|
CEO
@
Wyvern Cargo

I just wanted to day thanks again for yesterday, it looked great, the team were lovely and Piers was very happy!
READ MORE
Piers Brown
|
CEO
@
International Hospitality Media

Yes it was a fantastic night – thanks so much to you and the wider team for pulling it off! Everyone had a fab time and I’ve only had positive feedback.
READ MORE
Victoria Naylor
|
Event Manager
@
Kellogg's

A huge thank you to Paul and his team for the fantastic job on the stage, lighting, and sound for the Bryan Brothers event at the Riverside Room. Everything was executed seamlessly and looked absolutely stunning, from the clean stage setup to the lighting transitions and crisp audio throughout the evening. Their professionalism, attention to detail, and calm execution behind the scenes truly elevated the experience for both the audience and the talent. It was a pleasure working with you, and we're grateful for how smoothly everything ran. Looking forward to many more successful collaborations ahead!
READ MORE
Shivi Mishra
|
Event Director
@
YPO Global

Absolutely incredible event AV company.
Artisan created the stage, lighting and sound for our business event and it was just awesome.
The creation, set-up and running of the event was next level and made us look feel and sound work class!
The event is a big marketing piece for us so we led to look slick and have everything working perfectly. And it did.
The stage and lighting were some of the best I’ve spoken on and it was ours!
So grateful for the team who came fresh (sorta) from a huge week included Tussauds and Make Hotel in London.
Professional. High quality. On time. Brilliant .READ MORE
Todd Graham
|
CEO
@
Spaghetti Agency

Thanks for checking in and for all the support from start to finish with this event, you and your team made this experience effortless for us!
Steve (caricature) and DJ Ning were excellent as well – a huge thank you!
We will be in touch when we get the brief for next year 😃
READ MORE
Jenni Ginn
|
Event Manager
@
Esri UK

Lexa were professional from start to finish. As soon as I asked for a quote, which was very competitive compared to other companies, they were always on hand to answer any questions I had promptly. On the day of my event, they provided a seamless service and worked efficiently with the venue. I will definitely use them again.
READ MORE
Ruth King
|
Marketing Manager
@
Mash Media
Word on the Street
Say What?
Client TestimonialS
Successful events are built on strong partnerships. Hear directly from the clients we've worked with, on the collaborative approach, technical expertise and attention to detail behind every one.

Artisan Productions made our company's 50th anniversary event run seamlessly from start to finish. From the very first enquiry, Devon Bennett was attentive, creative, and full of ideas that truly wowed our employees. The set looked fantastic, and nothing was ever too much trouble for Devon and his team. Artisan supplied the staging, lighting, screens, and sound system, all of which worked perfectly for our event. On the night, there was even an unexpected change in the order of awards that I wasn't aware of as the organiser. Impressively, they picked up on it instantly and ensured the correct sting music was played, saving the moment and keeping everything flawless. The professionalism, flexibility, and attention to detail shown by Devon and the Artisan Productions team were outstanding. I would highly recommend them to anyone planning an event and will certainly be using their services again in the future.
READ MORE
Nigel Ballard
|
CEO
@
Wyvern Cargo

I just wanted to day thanks again for yesterday, it looked great, the team were lovely and Piers was very happy!
READ MORE
Piers Brown
|
CEO
@
International Hospitality Media

Yes it was a fantastic night – thanks so much to you and the wider team for pulling it off! Everyone had a fab time and I’ve only had positive feedback.
READ MORE
Victoria Naylor
|
Event Manager
@
Kellogg's

A huge thank you to Paul and his team for the fantastic job on the stage, lighting, and sound for the Bryan Brothers event at the Riverside Room. Everything was executed seamlessly and looked absolutely stunning, from the clean stage setup to the lighting transitions and crisp audio throughout the evening. Their professionalism, attention to detail, and calm execution behind the scenes truly elevated the experience for both the audience and the talent. It was a pleasure working with you, and we're grateful for how smoothly everything ran. Looking forward to many more successful collaborations ahead!
READ MORE
Shivi Mishra
|
Event Director
@
YPO Global

Absolutely incredible event AV company.
Artisan created the stage, lighting and sound for our business event and it was just awesome.
The creation, set-up and running of the event was next level and made us look feel and sound work class!
The event is a big marketing piece for us so we led to look slick and have everything working perfectly. And it did.
The stage and lighting were some of the best I’ve spoken on and it was ours!
So grateful for the team who came fresh (sorta) from a huge week included Tussauds and Make Hotel in London.
Professional. High quality. On time. Brilliant .READ MORE
Todd Graham
|
CEO
@
Spaghetti Agency

Thanks for checking in and for all the support from start to finish with this event, you and your team made this experience effortless for us!
Steve (caricature) and DJ Ning were excellent as well – a huge thank you!
We will be in touch when we get the brief for next year 😃
READ MORE
Jenni Ginn
|
Event Manager
@
Esri UK

Lexa were professional from start to finish. As soon as I asked for a quote, which was very competitive compared to other companies, they were always on hand to answer any questions I had promptly. On the day of my event, they provided a seamless service and worked efficiently with the venue. I will definitely use them again.
READ MORE
Ruth King
|
Marketing Manager
@
Mash Media
./ FAQs
(Good To Know)
Questions, Answered
01
Which areas do you cover?

01
Which areas do you cover?
02
How much does event production cost?

02
How much does event production cost?
03
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03
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04
Do you supply the venue, or do we need our own?

04
Do you supply the venue, or do we need our own?
05
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05
What makes Lexa different from other AV or production companies?
06
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06
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/ GET IN TOUCH
LEXA® — EVENT PRODUCTION
Ready to discuss your event?
Ready to discuss your event?
Whether you're planning a conference, awards ceremony, gala dinner or brand experience, we'd love to hear about it.
START YOUR PROJECT
(01)
(01)
Book a discovery call
Book a discovery call
Speak with our team about your event requirements, objectives and production needs.
(02)
Enquire about your event
Enquire about your event
Send us your brief and we’ll develop a tailored production solution for your event.
(03)
View our work
View our work
Explore recent projects and discover how we’ve helped organisations deliver exceptional live events.






































