Overview
The Gist
The Custard Factory’s Factory Works, a 1,200 square metre space in Birmingham’s Creative Quarter, holds up to 288 delegates cabaret style. Lexa’s approach would suit its industrial edge.
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INTRODUCTION
Built by Alfie Bird in 1902 to produce Bird’s Custard, The Custard Factory retains its original Crittall windows, exposed steels and high ceilings, now home to a hive of creative businesses alongside Factory Works, a 1,200 square metre event space holding up to 288 delegates cabaret style with three additional breakout spaces. The wider site is Birmingham’s best known Creative Quarter address.
A former factory with this much industrial character calls for production that works with its original steelwork rather than against it. Lexa’s approach at The Custard Factory would build sound, lighting and staging suited to conferences and creative events within Factory Works’ genuine industrial shell.
What We Deliver
Screens and Presentation Technology
Lighting Design for a Converted Factory
Staging for Conferences and Creative Events
Hybrid and Live Streaming Capability
Production Management Across Breakout Spaces
Why Work With Lexa At The Custard Factory?
CORPORATE EVENT SPECIALISTS
Unlike many production companies, our focus is firmly on corporate events. This gives us a deep understanding of the expectations, challenges and requirements associated with business-critical conferences.
Why Work With Lexa At The Custard Factory?
TECHNICAL EXPERTISE
Our experienced team combines technical knowledge with practical event experience, ensuring every element of the production supports the wider event objectives.
Why Work With Lexa At The Custard Factory?
CREATIVE EVENT DESIGN
Through thoughtful event design, stage concepts and technical planning, we help transform ideas into engaging conference experiences.
Why Work With Lexa At The Custard Factory?
VENUE KNOWLEDGE
Having worked across leading venues throughout the UK, we understand how to maximise the potential of each space while avoiding common technical and logistical challenges.
Why Work With Lexa At The Custard Factory?
RELIABLE DELIVERY
Conferences often involve senior stakeholders, keynote speakers and significant investment. Our planning, preparation and attention to detail help ensure events run smoothly from beginning to end.
What We can Deliver
Spaces
Courtyard Boardroom
Factory Gallery
Factory Works
Greenhouse Boardroom
Riverside Room
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The Custard Factory is one of several converted Birmingham factories where Lexa’s capability would suit events built around genuine creative-industry character.
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